Avocent AutoView 2020 Manuel Complémentaire

Attention-grabbing video goes wireless

Shoppers at National Supermarket #2 in Hialeah, Fla., no longer rely on tabloid journalism to 

distract them while waiting at the checkout line.  Instead, they are entertained with advertising

spots for money-saving in-store promotions. They also learn about services or products from

other non-competing local businesses. 

The attention-grabbing information is courtesy of newly-installed LCD (liquid crystal display)

screens at each cash register. The high resolution screens display full motion streaming video

courtesy of a dynamic digital signage solution from Intertise, Inc.

Dynamic digital signage is gaining momentum in the retail environment as merchants look for

ways to maximize in-store real estate and increase profit margins while keeping customers 

content.  Using a wireless solution from Avocent, a leader in connectivity solutions, Intertise was

able to offer a revenue-generating proposition and take advantage of wireless technology. The

solution eliminated the need for unsightly cable runs and prevented damage to store walls during

installation.  By choosing a wireless solution, Intertise slashed installation time and reduced costs

while delivering an aesthetically appealing, high tech solution for the retail environment.  

Headquartered in Fort Lauderdale, Intertise designs, deploys and manages dynamic digital 

signage systems, and sells advertising space on its proprietary networks. Their unique business

model requires no upfront investment from customers, such as National Supermarket #2, and

even helps the retailer generate revenue based on advertising sold.  

Selling point for added revenue

According to the Point of Purchase Advertising Institute, nearly 70 percent of shoppers make their

purchasing decisions while in the store. The Institute further states that the addition of graphics,

animation and video can increase point-of-sale purchases by 107 percent. These facts make a

compelling story for the use of streaming multimedia solutions in retail environments.

“Dynamic digital signage offers a targeted approach to advertising and helps the store owner 

generate additional revenue from a commission for ads of other businesses that run on the

screen,” said Intertise President and CEO Sean Lee.  “Being able to offer a wireless solution is a

strong selling point that helps us not only leverage the ‘wow’ factor of a high tech solution but

deliver a money-generating opportunity with a very small amount of disruption to the business.”

Disruption to the business has been a deterrent for customers to install a digital signage solution

in the past, especially for a customer like National Supermarket #2, which is open much of the

day.  Installation time for a wired solution can take several days, interrupt normal business hours

Sean Lee

Case Study