Prestashop - 1.4 Mode D'Emploi
PrestaShop Seller's Guide
Customer Analysis
It should be noted that visitors and customers are separate entities.
A visitor is an unknown person (not yet registered or not connected) who
is browsing your store.
is browsing your store.
A client is a person that is recognized by your store (registered and
connected).
connected).
Attracting visitors
In itself, making the number of visitors higher is not important. It mainly
serves as an indicator for the evolution of your shop's popularity over a
period of time.
period of time.
Getting more subscribers
If you let your shop run itself without changing anything, the number of
subscribers should be stable or decline slightly.
subscribers should be stable or decline slightly.
A strong growth or a sharp decline are indicators of a change in your
shop.
shop.
There are a number of possible impacting changes:
An advertising campaign can attract many visitors.
All promotions, sales and contests attract a lot of attention and
curiosity from visitors; it not only creates a healthy animation
around your shop, but it also increases its traffic.
around your shop, but it also increases its traffic.
Aesthetics: a change of theme can put off visitors. Spelling and
clarity are also to be looked after.
clarity are also to be looked after.
Impulsive buyer or planning purchaser?
A buyer is called "spontaneous" (or "impulsive") when making a purchase
unpremeditated at the mere sight of a product, or its conditions of sale
unpremeditated at the mere sight of a product, or its conditions of sale
(current promotion, description, photo, price ... ).
A purchase is called "planned" when the buyer takes the time:
To study each piece of information about a product,
To compare this product to existing competitors on the market,
To reflect its purchase and the consequences thereof.
Considering the buyer's profile