Cisco Cisco WebEx Event Center WBS30 Libro bianco
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2. Embrace a second screen–based communication process:
• Companies that use the new town hall format encourage team
members to watch executives on video while interacting with the
social tools available to them.
social tools available to them.
• The chat screen encourages people to be curious about what they’re
hearing or to seek out information from within the community.
• Executives must be visible in question-and-answer “video windows,”
answering inquiries personally, with responses everyone can see.
Polls help you check in with the audience and gauge understanding.
Polls help you check in with the audience and gauge understanding.
3. Answer the seven essential questions of engagement to inspire action. Most
executives communicate what they want their teams to do. On the receiving end,
employees are thinking “Why? Who? How?” Leaders must be able to answer the
following questions when communicating decisions to employees:
employees are thinking “Why? Who? How?” Leaders must be able to answer the
following questions when communicating decisions to employees:
• Why is this important? (Give me strategic clarity.)
• Who made the decision?
• Who is accountable for the decision?
• How do I know the accountability system is credible?
• What process was used to make the decision?
• What data supported the decision?
• What trade-offs were considered?
• Who made the decision?
• Who is accountable for the decision?
• How do I know the accountability system is credible?
• What process was used to make the decision?
• What data supported the decision?
• What trade-offs were considered?
Achieving the New Town Hall Vision
While the enabling technology is proven and available for enterprises that are
ready to move to the new town hall format, it can be challenging for companies to
know where to start. A glut of tools and services, a lack of virtual event production
experience, communication silos, and other time and knowledge barriers can
prevent organizations from taking the next step toward collaboration in the cloud.
ready to move to the new town hall format, it can be challenging for companies to
know where to start. A glut of tools and services, a lack of virtual event production
experience, communication silos, and other time and knowledge barriers can
prevent organizations from taking the next step toward collaboration in the cloud.
A trusted partner can help your enterprise formulate and execute a solid yet
visionary collaboration strategy. As the global leader in collaborative events—one
of the only vendors to offer integrated virtual event solutions that include both
technology and services—Cisco is an ideal partner to help you take advantage of
collaboration in the cloud.
visionary collaboration strategy. As the global leader in collaborative events—one
of the only vendors to offer integrated virtual event solutions that include both
technology and services—Cisco is an ideal partner to help you take advantage of
collaboration in the cloud.
First, Cisco leads the industry in the two core technologies that serve as the engine
for collaboration: the network foundation and cloud-based software, for everything
from small-scale online meetings to full-scale virtual events. Second, Cisco has
one of the world’s most experienced production services teams. Our professionals
represent decades of online event experience, with a proven track record of more
than 80,000 online events produced to date.
for collaboration: the network foundation and cloud-based software, for everything
from small-scale online meetings to full-scale virtual events. Second, Cisco has
one of the world’s most experienced production services teams. Our professionals
represent decades of online event experience, with a proven track record of more
than 80,000 online events produced to date.
New Town Hall Format
Helps the Bottom Line for
Healthcare Company
A major U.S. healthcare organization
moved from audio conferencing for
large town hall meetings to a live
webcasting model to take advantage
of the benefits of the new town hall
model. In addition to enjoying better
engagement with thousands of its
workers, the company also saved a
significant amount of money because the
new format was only a third of the cost of
the previous audio-only solution.
moved from audio conferencing for
large town hall meetings to a live
webcasting model to take advantage
of the benefits of the new town hall
model. In addition to enjoying better
engagement with thousands of its
workers, the company also saved a
significant amount of money because the
new format was only a third of the cost of
the previous audio-only solution.