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Information, but do allow TiVo to collect, use, and disclose 
Anonymous Viewing Information and Diagnostic Information logs, 
in addition to Account Information, in manners consistent with this 
Privacy Policy. Commerce Information is collected, used, and 
disclosed only upon your affirmative response to an offer. Feature-
Generated Request Information is collected, used, and disclosed only 
upon your affirmative choice to use a particular feature. NOTE: 
Depending on your level of TiVo service and the model of your TiVo 
DVR, such features may not be available to you.
Even though Anonymous Viewing Information and Diagnostic 
Information do not include any Contact Information, if your TiVo 
DVR is receiving the TiVo Plus service, you may request that TiVo 
block the collection of Anonymous Viewing Information and 
Diagnostic Information from your TiVo DVR. If your TiVo DVR is 
receiving the TiVo Plus service, you may further opt not to receive 
communications that we send to you based on your Account 
Information; provided, however, that we will still send you 
communications TiVo deems important regarding your TiVo Plus 
service. If you make this choice, you understand that we will not be 
able to inform you about any upcoming features, improvements, or 
promotions regarding your TiVo Plus service. In all cases, however, 
we will collect and use your Account Information (including Service 
Information) to enable us to provide your TiVo DVR with the TiVo 
Basic service and the TiVo Plus service. If your TiVo DVR is 
receiving the TiVo Plus service, you may choose to change your 
privacy preferences to allow TiVo to collect Personally Identifiable 
Viewing Information from your TiVo DVR.
If you are a TiVo Plus customer and you would like to change your 
privacy preferences, you must either (a) send TiVo a signed written 
request at the address set forth in Section 8.3, or (b) call us at 1-877-
367-8486 to request a change. NOTE: Please see Sections 2.7, 2.8, 
and 2.9 above for important provisions if you have a TiVo DVR 
eligible to receive the TiVo Basic service and if you have multiple 
TiVo DVRs.
4.2 Review and Update of Account Information.
 We believe you 
have a right to know your Contact Information, billing information, 
and privacy preferences collected and stored by TiVo and to update 
or change such information you believe is incorrect. You may make a 
request by telephone, mail, or via the web (if and when available) to 
review such information and we will mail you a printout of such 
information. If you request that certain parts of such information be 
changed, we will make the changes to the extent commercially 
practicable. In addition, we will take commercially reasonable steps 
to propagate those changes to third parties with whom we may have 
shared such information pursuant to this Privacy Policy.
4.3 How to Delete Information.
 Should you decide to discontinue 
your TiVo Plus service, you may make that request by telephone or 
mail and we will suspend billing for the TiVo Plus service. After you 
discontinue the TiVo service, TiVo will maintain your Account 
Information only as long as necessary for business purposes. In 
addition, although we delete your Account Information from our 
“live” database, your Account Information may remain in our 
archives and records until they are destroyed. NOTE: If your TiVo 
DVR is eligible to receive the TiVo Basic service then upon 
termination of the TiVo Plus service you may elect to continue 
receiving the TiVo Basic service. In such a case, TiVo may maintain 
your TiVo Plus service Account Information until such time as your 
TiVo Basic service is terminated. Consult your User’s Guide to 
determine if your TiVo DVR is eligible to receive the TiVo Basic 
service.
5 Comment Regarding Children.
 TiVo feels strongly about 
protecting the privacy of children and encourages parents to be