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involved in the television viewing of their minor children by, for 
example, limiting the types of content minor children can watch.
6 Separate Rules for the TiVo Web Site.
 We have a separate 
privacy policy that covers activities on our web site. However, if you 
register for TiVo service on the Web, or log in to your account 
preferences page (when available) to make changes to your account 
or request services, this Privacy Policy will apply to the User 
Information you provide to us in those instances. If you use the TiVo 
web site to access certain features or services such as Online 
Scheduling, we may institute amendments and modifications to this 
Privacy Policy addressing the handling of your information in 
providing you such features or services to which you must agree if 
you wish to use such features or services.
7 Security of User Information.
When you contact us by e-mail or 
phone regarding your TiVo service, we ask you for certain Account 
Information—in order to verify your identity—before accepting 
requests to make changes to your TiVo service. We take these steps to 
ensure that only you or a household member who knows your 
Account Information will be able to access or change your User 
Information.
TiVo uses industry-standard methods such as encryption to secure 
the communication of viewing information from your TiVo DVR to 
TiVo. In addition, TiVo uses industry-standard methods of securing 
its databases of User Information, including the use of firewalls. 
Except as provided elsewhere in this Privacy Policy, TiVo limits 
access to User Information databases to those persons in the TiVo 
organization who have a business need for such access, including 
servicing your account, informing you of service news and special 
TiVo offers, or aggregating Account Information or Anonymous 
Viewing Information for the purpose of conducting research, and 
targeting new users. However, you should know that no company, 
including TiVo, can fully eliminate security risks associated with 
User Information.
8 General
8.1 Future Features, Services, and Amendments to this 
Privacy Policy.
 We may add to or upgrade the TiVo service to 
provide you with new features on an ongoing basis. We may also 
make available new services in the future. New services will be 
governed by the privacy policies of the respective service provider. 
To the extent that any new features or services may require 
amendments to this Privacy Policy to describe the treatment of User 
Information, these amendments are effective upon notice to you. In 
the event that we make a substantial and material change to our 
treatment of User Information, such as a change in the way that we 
collect, use, or disclose Personally Identifiable Viewing Information, 
we will notify you of such planned change and offer you the 
opportunity to alter your privacy preferences.
8.2 Technical Problems.
 Even though TiVo has taken significant 
steps to ensure that your User Information is never collected, used, or 
disclosed by TiVo except as set forth by this Privacy Policy, 
technical mistakes are possible. If such a mistake takes place, we will 
take commercially reasonable steps to correct it.
8.3 Contact TiVo.
 Our intention is to be diligent in protecting your 
privacy by strictly following our Privacy Policy. If you would like to 
make suggestions or find out more about our privacy practices, 
please call us at 1-877-367-8486 or send us a letter.
Our mailing address is TiVo Inc., ATTN: Privacy Policy, 2160 Gold 
Street, P.O. Box 2160, Alviso CA 95002-2160.
8.4 Entire Agreement.
 The term “including” in this Privacy Policy 
shall mean “including without limitation.” This Privacy Policy 
supplements and is incorporated into the TiVo Basic Service