ATAG SX3292C ユーザーズマニュアル
4
The Concept of ATAG
An independent Kitchen Specialist retailer choosing to
support ATAG is making a key business decision that
will create genuine differentiation. By comparison the
established, main stream, dominant appliance brands
follow a ‘multi channel’ distribution policy. A policy that
clearly impacts the Kitchen Specialist. In partnership
with ATAG a Kitchen Specialist is employing a strategy of
differentiation.
Advice and maximum support from your
official ATAG Kitchen Specialist
official ATAG Kitchen Specialist
ATAG’s network of renowned Kitchen Specialists will
assist and advise you with regards to your kitchen and
appliance requirements.
Are you still happy with your kitchen but looking for new
appliances? If you do not plan to buy a new kitchen, but
would solely like to replace your existing appliances,
ATAG Kitchen Specialists will happily supply ATAG
appliances on their own. Whatever your choice, your
specifi c requirements will be the focus of the ATAG
Kitchen Specialist’s attention. That is why their advice
offers reassurance and reliability you will benefi t from
and enjoy for many years to come.
A Rigid Internet Policy
ATAG’s exclusivity to the Kitchen Specialist excludes
other retail channels, including the Internet.
How to find your local ATAG Kitchen
Specialist?
Specialist?
To fi nd your local ATAG Kitchen Specialist visit
www.ATAG.co.uk or email us on atagsales@atag.co.uk
or call us on 0208 247 3993.
ATAG’s 5 Year Guarantee
In the event of a problem ATAG
provides a comprehensive 2 Years
Parts and Labour Guarantee on
all products. However, when a
consumer purchases 4 ATAG
products or more the guarantee immediately increases
to 5 Years Parts and Labour - at no extra cost!
Differentiation
ATAG understands the need for differentiation in a
crowded market. Our strategy provides the Kitchen
Specialist with a brand that is built on the foundation of
a ‘limited distribution’ policy. ATAG is ‘exclusive to the
Kitchen Specialist’!
Our 60 year reputation for high quality, robust products
remains a key element of our success, as does our
ability to design and market outstanding products and
features that create genuine differentiation within a new
kitchen concept, which will lead to stimulated designers,
content and satisfi ed consumers. ATAG makes a Kitchen
Specialist and its customer different. ATAG is a pure
alternative.
Exclusive to the Kitchen Specialist
In the UK and Ireland ATAG is ‘exclusive to the Kitchen
Specialist’. This highly focused strategy ensures our retail
partners are professionals excelling in the design, supply
and installation of ‘kitchen concepts’ that are capable of
containing and being enhanced by ATAG products.