HP ProLiant BL480c Intel® Xeon® E5410 Quad Core Processor 2.33 GHz 12MB 2GB 1P Blade Server 459500-B21 プリント

Objective 

Provide compact and scalable infrastructure to  
support growth and gain real-time visibility into 
customer information 

Approach

Deploy HP BladeSystem c3000 Enclosure with  
HP ProLiant BL480c server blades and HP Insight 
Control for remote management capabilities 

IT improvements 

Over 18 staff days saved by HP Factory Express  

•

(1/2 a day x 38 sites)
95% reduction in time to value for server deployment 

•

(20 mins. vs. 8 hrs.)
Projected enhanced uptime through  

•

server redundancy

Business benefits 

40% savings on server solution vs.  

•

rack-mounted alternative 
38-site global deployment achieved on schedule  

•

with HP help
40% savings in shipping due to HP global expertise

•

Projected real-time data processing with new servers 

•

Estimated $20,000 remediation cost avoided by 

•

proactive monitoring

Making remote servers reliable
How can remote offices be equipped with servers that 
are rugged and reliable, quickly scalable, and easily 
managed from a remote and central location?

Ritchie Bros. Auctioneers is one company that 
understands this challenge well. Over fifty years ago 
the firm started in British Columbia, Canada, when 
three brothers held an auction to sell surplus inventory 
from their furniture store.

World’s largest auctioneer sees nearly  

40 percent savings with HP BladeSystem

38-site global rollout achieved on time with no disruption,  

aided by HP Services

“The HP BladeSystem was almost 40 percent less expensive than its  

rack-mounted competition. It puts us in a comfortable position to improve  

the business.” 

—Andy Karmody, Manager of IT Deployment, Ritchie Bros. Auctioneers

HP customer case 

study: power and 

cooling, server 

virtualization, server 

management
Industry: heavy 

equipment auctioneers