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411243-B21
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Increasing call center productivity by 30 percent
The new infrastructure will help Menlove take 
advantage of an upgraded, expanded call center, 
currently under construction, in its new 120,000 
square-foot facility. “The goal is to centralize customer 
relations in a large 65-workstation room utilizing 
Microsoft Windows Terminal Services and  
HP t5630 Thin Clients running Microsoft Windows XP 
Embedded,” Keeler explains. “There will be enough 
room for sales staff to make their calls alongside 
a dedicated team of call-center professionals. The 
increased speed and manageability we’ll gain from 
this arrangement will help us increase our phone call 
and appointment ratios by as much as 30 percent. 
With the server equipment we had previously, this 
would not have been possible.”
Taking control of e-mail
Using Microsoft Windows Essential Business Server 
(EBS), Menlove is now able to host and administer 
its own e-mail with Microsoft Exchange Server 2007, 
included in EBS. In the past, the dealership used  
a hosted service that, while usually reliable, did  
not allow for timely changes or additions of new 
e-mail accounts.
“Especially in tough times, we need the best 
salespeople on the floor that we can get, and it 
doesn’t look very professional if we’re unable to get 
new hires set up with an e-mail account right away,  
on their first day of work,” says Keeler. “We used 
to wait a couple of days sometimes for our hosting 
provider to add a new account. Now I can do it in 
minutes. E-mail is increasingly how business gets done 
in this industry, and we can’t afford to have lag time. 
Now we’re in control.”
Menlove employees also appreciate the ability to 
share calendars in Microsoft Outlook, now that all 
staff computer users are standardized on Microsoft 
Office 2007 productivity tools. “We can collaborate 
easier, and that’s of great benefit to us,” says Keeler.
Deal or no deal?
In the car business, the availability of financing is 
often what makes or breaks a deal. True to its slogan, 
“the last of the little guys,” Menlove maintains an 
in-house financing department so it can be as flexible 
as possible in working with customers. “We write our 
own car loans and are basically the lender for those 
deals,” Keeler explains. “And that department has its 
own proprietary software that’s mission critical. If that 
piece is down, they can’t do anything.”
The HP, Microsoft, and AMD solution has improved 
availability for that application from 93 percent to  
100 percent. “We had it on an old IBM server 
previously, and the program kept stalling,” recalls 
Keeler. “We had to restart the server four to five 
times during each 12-hour sales day, and every time 
it would take 10 minutes after the reboot to get the 
application back online. We migrated the software 
over to the HP BladeSystem, and we haven’t had a 
problem with it since.”
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About Menlove 
Toyota
Founded in 1962, Menlove Toyota 
Scion (www.menlove.com), “the 
last of the little guys,” serves the 
Salt Lake City market from its 
brand-new facility in Bountiful, 
Utah. The dealership’s 120 
employees take a personalized 
approach to new and pre-owned 
car sales.