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EXECUTIVE SUMMARY
Challenge
Daisy Communications is a fast-growing independent service provider based in the
U.K. It offers up-to-date business communications services including broadband,
fixed and mobile telephony, and cloud and hosting services. The company has more
than 65,000 customers, from small and medium enterprises to mid-market firms and
larger companies in the FTSE 100.
U.K. It offers up-to-date business communications services including broadband,
fixed and mobile telephony, and cloud and hosting services. The company has more
than 65,000 customers, from small and medium enterprises to mid-market firms and
larger companies in the FTSE 100.
Combining strong organic growth with multiple acquisitions, Daisy Communications
continues to build its client base and gain new service capabilities to become an
end-to-end provider of business communications.
continues to build its client base and gain new service capabilities to become an
end-to-end provider of business communications.
This strategic vision underpins the investment in its network, which has helped
enable the business to become a key player in the U.K. market for cloud-based
services. These offer clients significant cost savings and economies of scale,
while freeing them from the financial and management burdens of server and
network ownership.
enable the business to become a key player in the U.K. market for cloud-based
services. These offer clients significant cost savings and economies of scale,
while freeing them from the financial and management burdens of server and
network ownership.
Steve Colam, director of networks and hosting operations at Daisy Communications,
says: “In preparation for our move into cloud-based services, we carried out a
searching review of our assets with a view to providing a highly-scalable, future
proof foundation.”
says: “In preparation for our move into cloud-based services, we carried out a
searching review of our assets with a view to providing a highly-scalable, future
proof foundation.”
Solution
The Daisy Communications team embarked on a consultative process, building on a
strong partnership of trust with Cisco. It concluded the only solution that would offer
scope for long-term business expansion, in an environment evolving too quickly for
an accurate assessment of future capacity needs, was a Cisco® IP Next Generation
Network (NGN).
strong partnership of trust with Cisco. It concluded the only solution that would offer
scope for long-term business expansion, in an environment evolving too quickly for
an accurate assessment of future capacity needs, was a Cisco® IP Next Generation
Network (NGN).
Cisco IP NGN creates a cohesive infrastructure for advanced voice, video, mobile,
and cloud-based services. With high-performance Cisco Aggregation Services
Router (ASR) 9000 Series Routers at its core, Daisy Communications now has a
multiservice platform potentially capable of speeds up to 96Tbps. The network is
configured, initially, for a more modest 20Gbps, but this level represents a tenfold
increase over its old system.
and cloud-based services. With high-performance Cisco Aggregation Services
Router (ASR) 9000 Series Routers at its core, Daisy Communications now has a
multiservice platform potentially capable of speeds up to 96Tbps. The network is
configured, initially, for a more modest 20Gbps, but this level represents a tenfold
increase over its old system.
Customer Case Study
Daisy Communications adopts Cisco IP Next Generation Network to stay at forefront of U.K. competition
Customer Name:
Daisy Communications
Industry:
Service Provider
Location:
United Kingdom
Number of Employees:
1400
Challenge
• Integrate diverse legacy networks after
rapid run of multiple acquisitions
• Target long-term investment with assured
scalability for cloud-based applications
• Provide customers of all sizes with new,
cost effective cloud products
• Gain the technology capabilities required
to acquire more FTSE 100 customers
Solution
• Cisco IP Next Generation Network creates
seamless and high-capacity infrastructure
for advanced voice, video, and mobile
for advanced voice, video, and mobile
• Cisco Unified Computing System and
Nexus Series Switches, standardising
operations across three U.K. data centres
and delivering cloud-based offerings
operations across three U.K. data centres
and delivering cloud-based offerings
Results
• Hosted cloud-based data and voice
products offer pay-as-you-go computing
resources and high-end PBX functions
resources and high-end PBX functions
• Reduced time to deliver customer
solutions sharpens pace of
business expansion
business expansion
• Cost savings and ease of management
help enable business growth without rise
in headcount
in headcount
© 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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