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Steven Colam
Director of Networks and Hosting Operations
Daisy Communications
Customer Case Study
The solution is supplemented at the edge by Cisco ASR 1000 Series Routers. 
Powerful and compact, and expressly designed for the service provider market, 
ASR 1000 Series Routers combine leading processing performance with scalable 
service intelligence. These capabilities simplify network architecture and cut operating 
expenses, while the devices can be rapidly configured to meet emerging service 
delivery requirements.
“Much of our time is spent building edge client solutions that take maximum 
advantage of the core,” says Steve Colam, “so we need 100 percent reliability in 
hardware and software alike. It’s about having the right platform that will scale with 
our requirements; and that we can utterly trust to do what it’s supposed to. Cisco 
gives us that.”
The superior capabilities of the Cisco IP NGN are complemented by Cisco Unified 
Computing System™ (UCS®) servers and Cisco Nexus® Series Switches, which 
together form a central platform for virtualising and delivering cloud offerings. Cisco 
Unified Data Centre architecture has also helped enable Daisy Communications 
to standardise operations across three data centres in London, Manchester, and 
Southampton, while improving visibility and management control as the company 
handles ever-growing data volumes.
The migration from the old network to the new was accomplished in phases to provide 
business continuity. The new platform was run in parallel with its predecessor, while 
the Cisco Technical Assistance Centre (TAC) provided skilled engineering support. 
Selected services were transitioned to the new network, following extensive testing 
to help ensure interoperability with the legacy system. Thereafter, services were 
switched over to the new platform by degrees for a steady, safe transition.
Results
Since installing its new Cisco solution, Daisy Communications has launched two cloud 
service offerings: CloudSelect Computing and CloudSelect Voice. The first helps 
enable customers to access computing resources on demand, which means they 
pay only for what they use. Meanwhile, CloudSelect Voice is a next-generation 
telephony service, hosted and managed by Daisy Communications, that provides the 
sophisticated functionality of a high-end private branch exchange (PBX) at a highly 
competitive cost.
Take-up of both is increasing rapidly, and Daisy Communications is confident that 
the Cisco solution provides a complete cloud-ready platform. “We can’t afford to 
put our network technology in the bin every three years; it has to be able to scale for 
unknown requirements,” says Colam. Analysis conducted by Daisy Communications 
shows that traffic volumes are growing steeply, which its network has to be able to 
handle. “The Cisco ASR 9000 infrastructure enables us to do just that,” adds Colam, 
“and it makes us comfortable that we’ll still be able to do it in several years’ time.”
The all-UK location of its systems already allows Daisy Communications to assure 
customers of low network latency, and the company has earned ISO certifications 
for quality and security. The company believes end-to-end control of its computing 
and network resources will help allay fear of data loss, which it sees as one of the 
major inhibitions holding back potential cloud customers.
While future cloud capacity was the primary driver for the Cisco IP NGN upgrade, the 
migration has also brought operational and cost benefits. For example, the installation 
of Cisco ASR 1006 Series Routers has helped enable the rationalisation from more 
than 40 broadband routers down to six, while the introduction of 10Gbps capacity 
means the company no longer has to aggregate tens of 1Gbps connections to reach 
reasonable speeds. It also means less network complexity and greater ease of 
management, which will allow the service provider to handle many more customers 
cost effectively.
© 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 
 
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