Краткое Руководство По Установке для Cisco Cisco StadiumVision Mobile
Non Event State
StadiumVision uses the non-event state to put all non-event displays in full screen
mode with a default channel (the channel customized for the venue) at a specified time
of day.
Targeted Advertising
Because each TV screen/DMP in StadiumVision is individually addressable, sponsors
can target advertising to a particular location in the venue to increase sales. This
“exclusive” advertising is implemented with event scripts that play unique content in a
,
you might have a script that plays ads for cheap beer near the cheap seats and plays
ads for expensive beer near the expensive seats. All this adds up to a better fan
experience while providing more revenue opportunities for sponsors and the stadium.
Figure 74. Using Targeted Event Scripts
Dynamic Content Management
In addition to providing the ability to segment content by location, Cisco StadiumVision
also provides the ability to segment content by third-party.
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