Справочник Пользователя для Adidas RUNGENIE
Engine Digital • Copy Deck
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interview portion of their Run Genie experience. Associates can remove customers from this
section by swiping their icons to the left. Removing a customer from this section will permanently
delete any entered information.
section by swiping their icons to the left. Removing a customer from this section will permanently
delete any entered information.
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Out Running Section: When a customer is out running, their icon will be displayed in this section.
A timer will appear so the associate can track how long a customer has been out for a run. If an
error with the Pods occurs when the customer’s icon is in this section, the associate can tap the
customer’s icon to restart the run, allowing for a different set of Pods to be paired with the app.
A timer will appear so the associate can track how long a customer has been out for a run. If an
error with the Pods occurs when the customer’s icon is in this section, the associate can tap the
customer’s icon to restart the run, allowing for a different set of Pods to be paired with the app.
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Completed Run Section: After a customer has completed a run, their icon will move to this section
and the associate can download the data collected by the Pods during the customer’s run.
and the associate can download the data collected by the Pods during the customer’s run.
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Analysis Section: When the associate has successfully downloaded a customer’s running results,
the customer’s icon will be displayed under the analysis section. Tapping a customer’s icon in this
section will reveal a customer’s running results. Associates can remove customers from this section
by swiping customer icons to the left. Removing a customer from the analysis section will only
remove the customer’s icon from the home screen. A customer’s Run Genie information will still be
accessible under Customer Sessions when their icon is removed from the home screen.
the customer’s icon will be displayed under the analysis section. Tapping a customer’s icon in this
section will reveal a customer’s running results. Associates can remove customers from this section
by swiping customer icons to the left. Removing a customer from the analysis section will only
remove the customer’s icon from the home screen. A customer’s Run Genie information will still be
accessible under Customer Sessions when their icon is removed from the home screen.
4.3 Reviewing the results
Run Genie’s Pods measure two angles for each foot when they come into contact with a running surface.
The angles have distinctive names called Foot Strike and Alignment. When an associate navigates
between these two measurement categories, the app displays the following information for each foot:
The angles have distinctive names called Foot Strike and Alignment. When an associate navigates
between these two measurement categories, the app displays the following information for each foot:
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Classification: For each angle category (Foot Strike and Alignment), an exact measurement
number is displayed. Depending on this number, the Run Genie app assigns a classification that
helps a customer understand their running style.
number is displayed. Depending on this number, the Run Genie app assigns a classification that
helps a customer understand their running style.
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Population distribution. This section allows a customer to see how much of the running
population falls under a similar classification of measurement as them.
population falls under a similar classification of measurement as them.
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Description. This section provides a written description that helps both the associate and customer
understand what the classification of measurement means, and what types of shoes are best suited
to it.
understand what the classification of measurement means, and what types of shoes are best suited
to it.
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Animation. Visualizations of a customer’s classification are available for each measurement
category (Foot Strike and Alignment). They are animated, and designed to help the associate
describe the classification to the customer.
category (Foot Strike and Alignment). They are animated, and designed to help the associate
describe the classification to the customer.
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Range. This section describes the average range for each classification type. This allows
customers to see where they fall under the average range of runners that have the same
classification.
customers to see where they fall under the average range of runners that have the same
classification.
Analyzing the results of a Run Genie run with a customer is an integral part of the Run Genie experience.
When doing so, it’s important to communicate to customers that the results do not mean they are “good” or
“bad” runners. These classifications and measurements are meant to help the customer understand their
natural running style.
When doing so, it’s important to communicate to customers that the results do not mean they are “good” or
“bad” runners. These classifications and measurements are meant to help the customer understand their
natural running style.
4.4 Recommending shoes
Recommending products is one of the key purposes of using Run Genie during the sales process.
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Summary. This section summarizes the customer’s Run Genie experience. It presents the