Справочник Пользователя для Andis HVD 1 80435
Модели
80435
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A unique feature of the product
is called out prominently on
the left front and side of each
gift box.
Professional barbers and stylists
need to know the product
advantage. We state it clearly
with the callout, “Best For.”
We identified our legacy products as
the “Classic Collection” with a gold
logo badge and corresponding
banner. A brief history of the Andis
Company is also found on the side
panel of these very special products.
The business end
of our tools is the
blade. We visually
show the adjustable
or detachable
feature to reinforce
our customers’
understanding of
the type of system
they are purchasing.
Pros know what they
want, right down to the
motor. We make it easy
for them to find these
specifications and tell
them what they need
to know.
Before we started the packaging redesign we evaluated
competing brands, and more important, listened to barbers
and stylists from a broad demographic and geographic mix.
We also tapped the knowledge of retailers and our own
sales team. Then we asked what end users would want to
know at a glance, and relegated supporting details to the
side and back panels of the packaging. Our goal? Provide a
logical information flow and keep the product presentation
clean at point of sale.
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We blended style with sensibility and packaged it up.
At Andis
®
, we’re always seeking ways to do things better, from product performance to processes, as well as the services we
provide. So it should come as no surprise that we’d want to consider the customer experience at point of sale, and how it
could be improved. Why? The easier it is to compare and understand the features and benefits of our products, the quicker
that shopper becomes a buyer. We couldn’t imagine a better way to begin a packaging redesign than by listening to the
voice of the customer. And so we did, and we’re proud to share the results in our new package designs.
could be improved. Why? The easier it is to compare and understand the features and benefits of our products, the quicker
that shopper becomes a buyer. We couldn’t imagine a better way to begin a packaging redesign than by listening to the
voice of the customer. And so we did, and we’re proud to share the results in our new package designs.
Customer research told
us viewing the shelf can
be overwhelming.
Our new color-coded
packaging makes it
easy to identify product
categories and simplify
the purchase decision.
The continual evolution of our state-of-the-art brand demands
a packaging strategy that supports it. Watch for Andis to be
represented better than ever before at point of sale.
Packaging that’s bold, professional, elegant and inspiring.
The fusion of art, science and common sense.
Introducing the bold new look of
Andis
®
professional products.
Four color-coded categories make products easy to find.
What combs are included?
A glance at the bottom of the
front panel will tell you.
All contents of the gift box
are featured on the back panel,
along with features of the
included blade.
Product features and advantages
are listed for easy comparison
across the Andis product line.
Simple graphics across the bottom
of the back panel communicate
performance features to accelerate
the comparison process.
DeTachable blaDe
cliPPers
aDjusTable blaDe
cliPPers
corDeD
Trimmers
corDless
Trimmers