Cisco Cisco WebEx Meeting Center WBS29.8 White Paper

Page of 9
9     TalkingPointz
September 23, 2016
•  Be aware of Cisco’s and Microsoft’s different 
strategic initiatives.  
Cisco is focused on a single strategy with 
Spark, which will unite the strength of WebEx 
conferencing with persistent workstream 
messaging on one platform for development. 
Microsoft’s focus appears to be expanding 
its Office 365 suite and transitioning its 
license-based business to broad subscription 
services. 
The key consideration for enterprises is to under-
stand and appreciate the need for flexibility. The 
nature of work is undergoing significant change. 
We are shifting away from traditional workplac-
es, traditional business hours, and traditional 
teams. Everything about work is changing, even 
the notion of vacation. For these reasons col-
laboration solutions need to be flexible, mature, 
and trustworthy. Users of these technologies must 
know they will work when and where they are 
needed. 
Dave Michels is founder and principal analyst at TalkingPointz. TalkingPointz  
offers research and analysis on enterprise communications and Internet of Things 
(IoT). Dave has over 30 years of experience in telecommunications and unified 
communications, and is regular contributor to industry sites and conferences.  
Dave holds graduate degree in Telecommunications and lives in Boulder, CO. 
@DaveMichels
© 2016 TalkingPointz, a division of Buffalo Communications Incorporated. All rights reserved. The information contained in this publication has been 
obtained from sources believed to be reliable. TalkingPointz disclaims all warranties as to the accuracy, completeness or adequacy of such information 
and shall have no liability for errors, omissions or inadequacies in such information. The opinions expressed herein are subject to change without notice. 
Reprinted by Cisco with Permission. 
1 Synergy Research, Cloud SaaS Services market share and forecast, Q2 2016 
2 Dimension Data Connected Enterprise Survey, 2016