Cisco Cisco WebEx Social for Mobile Libro bianco
© 2012 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
Page 15 of 17
Consideration
Details
“Tweet Chats”
●
Twitter has popularized the use of hashtags, including using them during various conferences and events, where
specific hashtags are promoted (e.g. #e2conf for the Enterprise 2.0 conference, #cl12 for the 2012 Cisco Live
conference)
conference)
●
This allows participants to discuss the particular event so long as they stamp their comments with the appropriate
hashtag.
●
Through filtering of the activity stream, it can become a live chat around the topics of the event.
●
Some people may wonder why event facilitators do not use a chat room instead. A chat room falls short on a
couple levels. One is data persistence -in most cases, the chat will be lost once the window is shut down and if it is
saved, it is saved locally by the user. If it is done through micro-posts or Tweets on a collaboration platform, then it
is retrievable by anyone at anytime for future reference.
saved, it is saved locally by the user. If it is done through micro-posts or Tweets on a collaboration platform, then it
is retrievable by anyone at anytime for future reference.
Live Versus Offline
●
When people think about events, they typically think of a live, real-time activity.
●
Many collaboration platforms lend themselves to support offline events as well.
●
An example may be annual insurance elections, where a community can be set up with the appropriate areas for
all the various content and information that might be needed. Discussion forums can be established for people to
ask questions or provide commentary.
ask questions or provide commentary.
●
An added benefit can be that instead of just posting content, the collaboration platform will allow users to interact
around that content. This functionality can turn it into a socially-enabled event.
Rewards and Gamification
Figure 12 highlights the results and gamification personal value tactic within the Participation Strategy umbrella.
Figure 12. Rewards and Gamification Personal Value Tactic
At the core of the entire adoption conversation lays the basic tenants of human behavior. What causes people to
do certain things? What keeps people engaged in an activity? In the context of social collaboration, these
questions can become complex to answer, but ignoring them may be ignoring a major facet of what can influence
users to adopt the platform.
There are two schools of thought when it comes to gamification. Some believe that it is more novelty than an
actual strategy since there is nothing that gamification does directly to improve productivity and efficiency.
However, others point out that the indirect benefits of gamification cannot be argued. Even if it motivates users to
engage on the pretense of being rewarded or recognized, it still increases usage. As with events, rewards and
gaming approaches are largely dependent upon the functional capabilities of the technology. Table 11 lists
rewards and gamification considerations.
Table 11.
Rewards and Gamification Considerations
Consideration
Details
Badges
●
Badges are a concept used very much in the gaming world and have spilled over into enterprise social software,
building upon the same concept that users want to attain rewards and acknowledgement of their activity.
●
Badges can be given for performing certain activities, such as uploading a document, recording a video, replying to
a post, creating a community, etc. For example, one badge might be given for creating 10 blogs. Once a user has
done that, they can display the badge for all to see in their profile.
done that, they can display the badge for all to see in their profile.
●
Badges can be earned multiple times. So in the example above, the initial badge was attained with the creation of
the tenth blog. Once that user creates their twentieth blog, they would receive a second level of that same badge.
It can be a counter that shows how many times that particular badge was earned, such as having bronze, silver,
It can be a counter that shows how many times that particular badge was earned, such as having bronze, silver,