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Forrester Consulting
Integrated Cloud Applications Have The Potential To Boost Employee Collaboration And Business Agility
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Figure 4
Drivers For Investment In Collaboration Technologies
Drivers For Investment In Collaboration Technologies
Base: 50 North American midmarket software decision-makers involved in collaboration software purchases
Source: a commissioned study conducted by Forrester Consulting on behalf of Cisco, October 2012
Realizing these benefits, though, means that business leaders need collaboration tools that streamline access and
simplify usage for end users. In turning to the cloud, these midmarket leaders are addressing the access issue with
tools that are reachable from pervasive computing technologies such as PCs, smartphones, and tablets. And many
online collaboration tools are constructed with a simplified user experience across a range of devices, meaning that
ease of use is covered. But do these attributes alone ensure that midmarket firms are employing collaboration
technology that allows their organizations to compete in today’s business environment?
simplify usage for end users. In turning to the cloud, these midmarket leaders are addressing the access issue with
tools that are reachable from pervasive computing technologies such as PCs, smartphones, and tablets. And many
online collaboration tools are constructed with a simplified user experience across a range of devices, meaning that
ease of use is covered. But do these attributes alone ensure that midmarket firms are employing collaboration
technology that allows their organizations to compete in today’s business environment?
For midmarket organizations, the cloud opens the door to provide a range of collaboration experiences — e.g., file
sharing, webconferencing, social software — in an integrated fashion that does not require the business to expend
IT resources to create and maintain the user experience (see Figure 5). When Forrester tested this idea with
midmarket software decision-makers who are or will be deploying collaboration SaaS, 90% agreed that this type of
integrated solution would benefit their organizations (see Figure 6).
sharing, webconferencing, social software — in an integrated fashion that does not require the business to expend
IT resources to create and maintain the user experience (see Figure 5). When Forrester tested this idea with
midmarket software decision-makers who are or will be deploying collaboration SaaS, 90% agreed that this type of
integrated solution would benefit their organizations (see Figure 6).
“What are the reasons you have invested or will invest in collaboration technologies?”
64%
70%
82%
94%
96%
Lower communication costs
Lower travel costs
Enable mobile and remote workers to stay
connected to the office
Increase worker productivity
Improve collaboration among employees