Листовка для HP Indigo 7000 Digital Press CA301A
Модели
CA301A
Advantage Mailing
HP Indigo Press puts direct mailer at the cutting edge
In a commercial printing industry challenged by
electronic publishing, competition from in-house print
operations and ever-increasing customer demand for
faster turnaround and lower cost, Advantage Mailing
is thriving. How? President Tom Ling of the Orange,
Calif.-based company, in part, credits the HP Indigo
7000 Digital Press. AM acquired the press to compete
in the growing market for variable print. That strategy
has worked beautifully, enabling AM to offer one-stop
shopping for all its customers’ printing needs. What’s
electronic publishing, competition from in-house print
operations and ever-increasing customer demand for
faster turnaround and lower cost, Advantage Mailing
is thriving. How? President Tom Ling of the Orange,
Calif.-based company, in part, credits the HP Indigo
7000 Digital Press. AM acquired the press to compete
in the growing market for variable print. That strategy
has worked beautifully, enabling AM to offer one-stop
shopping for all its customers’ printing needs. What’s
“My mentor told me to always reinvent myself, because innovation drives
success. The HP Indigo 7000 Digital Press puts Advantage Mailing at the
cutting edge, where advanced technology delivers strategic advantages in
customer service and operational cost-efficiency.”
—Tom Ling, President, Advantage Mailing, Orange, Calif.
success. The HP Indigo 7000 Digital Press puts Advantage Mailing at the
cutting edge, where advanced technology delivers strategic advantages in
customer service and operational cost-efficiency.”
—Tom Ling, President, Advantage Mailing, Orange, Calif.
Objective:
Fulfill vision of advanced technology as strategic
tool to serve customers, grow market share
tool to serve customers, grow market share
Approach:
Deploy HP Indigo 7000 Digital Press to provide
fast turnaround, high quality, economical pricing
and print personalization
fast turnaround, high quality, economical pricing
and print personalization
IT improvements:
• Decrease press-run costs 20 to 50 percent
• Migrate medium-run “tweener” jobs from offset
• Speed turnaround 10 to 50 percent
• Personalize printing with variable print
• Produce economical short-run color
• Enable press operators to multi-task
Business benefits:
• Increase customer “share-of-wallet”
• Provide one-stop shopping for print
• Maintain and grow market share
• Increase ROI and operational efficiency
• Deploy technology for strategic advantage
HP customer case
study: Product
innovation and
operational efficiency
gains enabled by HP
Indigo 7000 Digital
Press
study: Product
innovation and
operational efficiency
gains enabled by HP
Indigo 7000 Digital
Press
Industry: Commercial
printing
printing