Листовка для HP Indigo 7000 Digital Press CA301A

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HP Self-maintainer Training. It acquired the press on a
four-year lease through HP Financial Services, along
with HP Care Pack Service with 4-hour response.
Operators also use HP information resources such as
the My HP Indigo personalized website. Up and
running quickly, the press registered some 5 million
clicks its first month, and volume is growing beyond 7
million. “The operation is reliable and the image
quality is outstanding,” Ling says. “ElectroInk liquid
Electrophotography ink looks more like offset, with a
fluidness of colors and vibrancy that produces skin
tones accurately.”  
“My expectations of the HP Indigo 7000 Digital Press
have been far exceeded in terms of image quality,
speed, substrates, workflow automation, variable data,
ease of use and the ability to handle large files. What
that adds up to is competitive advantage.” 
Tom Ling, President, Advantage Mailing, Orange, Calif. 
With the HP Indigo 7000 Digital Press, AM mines the
growing market for personalized direct mail, such as
scheduled-maintenance reminders for the automotive
industry, personalized coupon offers, and restaurant
menus that include the individual diner’s favorite
dishes. One dynamic job requires AM to load and
switch out hundreds of images, along with variable
tables and text. The RIP is fast and seamless, Ling says.
AM uses Personalized Print Markup Language (PPML)
in conjunction with software from HP Partner GMC
Software Technology to set up jobs. “GMC is an
extremely valuable tool,” Ling explains. “It’s a multi-
faceted piece of software that drives multiple
monochrome and color digital devices.”  
Ling hears much positive feedback from press
operators. On-press and off-press diagnostics and
troubleshooting maximize uptime. On-the-fly ink
replacement saves time and effort. An intuitive touch-
screen interface simplifies operator-to-press commands.
“The operators say a lot of good things about the GUI,
and they also like the press mechanically,” he says. “It
requires less operator involvement, less intervention
and less maintenance. They can focus their time on
prepping for the next job or multi-tasking to run
multiple devices at once.”
Shop workers like the press so much that one day
someone from the production department approached
Ling with an idea: Why not reschedule a medium-run
static job from an offset press onto the HP Indigo 7000
Digital Press? It would be faster—requiring no time for
ink to dry—easier to set up and less expensive to run.
Ling agreed, and soon print production managers
were sending more and more “tweener” runs to the
press. Turnaround on these jobs was 10 to 50 percent
faster, and costs dropped 20 to 50 percent depending
on the run size. “That gave us a huge surprise
advantage,” Ling says. “I’m always doing accounting,
but little did we know that in addition to competing in
Primary applications
Variable short-run color; migration of “tweener” (2,000 to 7,000) static
runs from offset presses
Primary hardware
• HP Indigo 7000 Digital Press
Primary software
• The HP SmartStream Production Pro Print Server
HP Services
• HP Certified Operator Training
• HP Shared Maintenance Training
• HP Front End Tools for PrePress Training
• HP Self-maintainer Training
• HP Financial Services
• HP Care Pack Service, 4-hour response
Customer solution at a glance