Листовка для HP Indigo 7000 Digital Press CA301A
Модели
CA301A
more, the press delivers another highly significant
advantage: AM has shifted a large portion of what
Ling calls “tweener” jobs—static press runs of 2,000
to 7,000—from offset presses onto the HP Indigo
7000 Digital Press. This has sped up turnaround,
increased return on investment, and generated
financial savings that AM passes on to increase
customer satisfaction. And Ling adds, the HP Indigo
7000 Digital Press is reliable, easy to operate and
produces output of superb quality—a total win for AM
and its customers.
advantage: AM has shifted a large portion of what
Ling calls “tweener” jobs—static press runs of 2,000
to 7,000—from offset presses onto the HP Indigo
7000 Digital Press. This has sped up turnaround,
increased return on investment, and generated
financial savings that AM passes on to increase
customer satisfaction. And Ling adds, the HP Indigo
7000 Digital Press is reliable, easy to operate and
produces output of superb quality—a total win for AM
and its customers.
“My expectations of the HP Indigo 7000 Digital Press
have been far exceeded in terms of image quality,
speed, substrates, workflow automation, variable data,
ease of use and the ability to handle large files,” Ling
says. “What that adds up to is competitive
advantage.”
have been far exceeded in terms of image quality,
speed, substrates, workflow automation, variable data,
ease of use and the ability to handle large files,” Ling
says. “What that adds up to is competitive
advantage.”
Customer service from data to delivery
Founded in 1994, Advantage Mailing provides
complete direct mail production services from data to
delivery. In addition to the HP Indigo 7000 Digital
Press, the AM shop is equipped with six offset presses,
four-color digital devices, 16 monochrome printers, a
Founded in 1994, Advantage Mailing provides
complete direct mail production services from data to
delivery. In addition to the HP Indigo 7000 Digital
Press, the AM shop is equipped with six offset presses,
four-color digital devices, 16 monochrome printers, a
full bindery and an in-house Post Office. Its customers
include direct marketers such as Fortune 500
companies, advertising agencies, manufacturing firms
and marketing groups. AM employs some 200
workers, including 28 digital/offset press operators. Its
jobs range from postcards to multi-piece integrated
packages. Ninety percent of AM’s output is mailed.
include direct marketers such as Fortune 500
companies, advertising agencies, manufacturing firms
and marketing groups. AM employs some 200
workers, including 28 digital/offset press operators. Its
jobs range from postcards to multi-piece integrated
packages. Ninety percent of AM’s output is mailed.
Changes in the commercial printing marketplace have
moved Ling from regarding technology as just a
production tool to seeing it as a strategic differentiator.
“As leader of this company, I need to have foresight
beyond the current year,” he says. “We have to be
cutting edge with the latest technology to fulfill a
customer oriented strategic vision. Variable print is the
one demand in this industry seeing double-digit
growth year by year.”
moved Ling from regarding technology as just a
production tool to seeing it as a strategic differentiator.
“As leader of this company, I need to have foresight
beyond the current year,” he says. “We have to be
cutting edge with the latest technology to fulfill a
customer oriented strategic vision. Variable print is the
one demand in this industry seeing double-digit
growth year by year.”
Ling knew that adding variable print would round out
AM’s capabilities and increase its customer share-of-
wallet. However, moving into this marketplace takes a
leap of faith, he says; many commercial printers have
hesitated to adapt their business models or invest in
the necessary equipment. Yet, survival can depend on it.
AM’s capabilities and increase its customer share-of-
wallet. However, moving into this marketplace takes a
leap of faith, he says; many commercial printers have
hesitated to adapt their business models or invest in
the necessary equipment. Yet, survival can depend on it.
The HP Indigo 7000 Digital Press; an advanced
solution
The HP Indigo 7000 Digital Press is an advanced
sheet-fed solution targeted for volumes of more than 2
million color pages per month. It delivers fast
production speed of 120 four-color letter size pages
per minute, with offset and photo quality. The press is
optimized to print large numbers of static jobs with run
lengths ranging from one copy into the thousands, as
well as variable-data work requiring “every page is
different” capabilities. AM chose the six-color option in
order to emulate corporate customers’ PANTONE®
colors. The HP SmartStream Production Pro Print Server
provides a robust, scalable digital front end able to RIP
large files quickly; it also will manage multiple HP
Indigo presses when AM expands. The company sent
three press operators to HP trainings, including HP
Certified Operator Training, HP Shared Maintenance
Training, HP Front End Tools for PrePress Training, and
solution
The HP Indigo 7000 Digital Press is an advanced
sheet-fed solution targeted for volumes of more than 2
million color pages per month. It delivers fast
production speed of 120 four-color letter size pages
per minute, with offset and photo quality. The press is
optimized to print large numbers of static jobs with run
lengths ranging from one copy into the thousands, as
well as variable-data work requiring “every page is
different” capabilities. AM chose the six-color option in
order to emulate corporate customers’ PANTONE®
colors. The HP SmartStream Production Pro Print Server
provides a robust, scalable digital front end able to RIP
large files quickly; it also will manage multiple HP
Indigo presses when AM expands. The company sent
three press operators to HP trainings, including HP
Certified Operator Training, HP Shared Maintenance
Training, HP Front End Tools for PrePress Training, and
“As the leader of this company, I need
to have foresight and vision beyond the
current year. The HP Indigo 7000
Digital Press is our advanced strategic
tool for innovating new products,
growing market share and increasing
cost-efficiency.”
Tom Ling, President, Advantage Mailing,
Orange, Calif.
to have foresight and vision beyond the
current year. The HP Indigo 7000
Digital Press is our advanced strategic
tool for innovating new products,
growing market share and increasing
cost-efficiency.”
Tom Ling, President, Advantage Mailing,
Orange, Calif.
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