Cisco Cisco WebEx Meeting Center WBS29.8 White Paper

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3     TalkingPointz
September 23, 2016
capabilities, and supportability – but adoption 
is often assumed. It’s unfortunate, because the 
financial, productivity, and opportunity costs  
associated with poorly adopted technology can 
be staggering. 
From a business perspective, it is often difficult 
to determine which collaboration technology is 
best, is most likely to be used widely, and has 
the most staying power. Making capital invest-
ments in collaboration and conferencing solu-
tions is not trivial. A web and video conferencing 
provider entails more than a long list of features 
and technical capabilities. It’s an extension of 
the work environment that should  
include participants in differ-
ent locations, regions, and 
even companies. 
Web and video conferencing 
are intuitive ways for em-
ployees to communicate and 
collaborate, but don’t assume 
they will adopt these forms of 
collaboration automatically. End users’ require-
ments are changing rapidly with increased 
familiarity, experience, and more capable mobile 
devices. As just one example, participation 
from a remote, wireless mobile device was not 
practical just a few years ago, whereas now it is 
becoming commonplace. 
Collaboration technologies are evolving quickly, 
too, which means that cloud services offer an 
inherent advantage with regard to upgrades. 
The use of cloud technologies for collaboration 
has reduced the risk of adoption by eliminating 
or lowering long-term capital investments. While 
this decreases financial risk, it does little to as-
sure adoption. The lower financial bar, however, 
makes it easier to evaluate cloud services. Or-
ganizations should consider piloting new cloud-
based technologies to gauge adoption success 
before moving forward with full implementation. 
Conferencing from  
Cisco and Microsoft
Both Cisco and Microsoft offer enterprise  
conferencing solutions. 
Cisco’s core conferencing solu-
tion is WebEx, which includes 
Telepresence for video confer-
encing and Unified Communi-
cations Manager for UC. Cisco 
is currently integrating these 
solutions into Cisco Spark. 
Microsoft’s core solution is 
Skype for Business, which 
includes elements of Exchange, Yammer, and the 
Office productivity suite. Microsoft is in the pro-
cess of converging many of these point products 
into its cloud-based Office 365 service. 
Cisco is the dominant provider of web and  
video conferencing services. According to  
Synergy Research Group, Cisco commands more 
than 53% of the market.
1
 This large customer 
base reflects the degree to which enterprises have 
come to rely on WebEx for conferencing, both 
internally among geographically dispersed