HP iPAQ hx2490 FA675A Folheto
Códigos do produto
FA675A
“The HP iPAQ Pocket PC is the best match for our needs. It gives our field
sales staff a durable, compact tool with all the functionality they need.”
Vincent Fernicola, Senior Director of Field Sales Technology,
inVentiv Commercial
sales staff a durable, compact tool with all the functionality they need.”
Vincent Fernicola, Senior Director of Field Sales Technology,
inVentiv Commercial
When a pharmaceutical sales representative visits a
physician’s office, he or she needs an electronic tool
for tracking the visit, jotting a few notes, and often
collecting a signature (when a sample is left behind).
physician’s office, he or she needs an electronic tool
for tracking the visit, jotting a few notes, and often
collecting a signature (when a sample is left behind).
“Smaller is almost always better. Our representatives
are in the office to make contact with the physician.
We want them to have a one-on-one, interactive
experience. We want them to maintain eye contact,”
explains Vincent Fernicola, Senior Director of Field
Sales Technology for inVentiv Commercial. “The HP
iPAQ Pocket PC is the best match for our needs. It
gives our field sales staff a durable, compact tool
with all the functionality they need.”
are in the office to make contact with the physician.
We want them to have a one-on-one, interactive
experience. We want them to maintain eye contact,”
explains Vincent Fernicola, Senior Director of Field
Sales Technology for inVentiv Commercial. “The HP
iPAQ Pocket PC is the best match for our needs. It
gives our field sales staff a durable, compact tool
with all the functionality they need.”
Best technology for field sales
inVentiv Commercial, a division of inVentiv Health
Inc., provides services that pharmaceutical and biotech
businesses need — from strategic planning and data
analytics, to developing sales programs and materials,
and perhaps most importantly, recruiting, equipping,
training, and deploying outsourced sales forces to
meet with physicians and other medical professionals.
inVentiv Commercial, a division of inVentiv Health
Inc., provides services that pharmaceutical and biotech
businesses need — from strategic planning and data
analytics, to developing sales programs and materials,
and perhaps most importantly, recruiting, equipping,
training, and deploying outsourced sales forces to
meet with physicians and other medical professionals.
Objective:
Provide pharmaceutical field sales staff with a
compact data tool for physician office visits.
compact data tool for physician office visits.
Approach:
inVentiv Commercial has standardized its field
sales staff on iPAQ Pocket PCs.
sales staff on iPAQ Pocket PCs.
IT improvements:
• Ability to gather electronic signatures eliminates
need for paper forms.
• Representatives sync their iPAQ to the inVentiv
Commercial database using a standard Internet
connection (typically a wireless network).
connection (typically a wireless network).
1
Business benefits:
• Small form factor doesn’t get in the way of
interactive conversations.
• Representatives can quickly update physician
profiles using simple touch-screen interface.
• Durable design stands up to most day-to-day
field use.
inVentiv Commercial
HP iPAQ Pocket PCs enable medical field sales staff to track,
report on physician visits
report on physician visits
HP customer case
study: inVentiv
Commercial equips
field sales staff with
iPAQ Pocket PCs to
make the most of one-
on-one physician
meetings
study: inVentiv
Commercial equips
field sales staff with
iPAQ Pocket PCs to
make the most of one-
on-one physician
meetings
Industry:
Pharmaceutical/
medical
Pharmaceutical/
medical