HP iPAQ hx2490 FA675A Folheto
Códigos do produto
FA675A
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A typical sales representative visits physicians,
educates them on the benefits of a new product,
leaves samples, and conducts follow-up visits on
a regular basis.
educates them on the benefits of a new product,
leaves samples, and conducts follow-up visits on
a regular basis.
“HP has helped to keep our field staff well equipped
and productive. It’s a relationship that works well
for both of us, and we trust it will continue to for
years to come.”
Vincent Fernicola, Senior Director of Field Sales
Technology, inVentiv Commercial
and productive. It’s a relationship that works well
for both of us, and we trust it will continue to for
years to come.”
Vincent Fernicola, Senior Director of Field Sales
Technology, inVentiv Commercial
Today, the company supports 36 sales teams
deployed throughout the country — about 3,200
sales representatives in all. They all use HP iPAQ
Pocket PCs to track their visits and upload reports
to the appropriate team’s database at inVentiv
Commercial headquarters.
deployed throughout the country — about 3,200
sales representatives in all. They all use HP iPAQ
Pocket PCs to track their visits and upload reports
to the appropriate team’s database at inVentiv
Commercial headquarters.
“Imagine a sales representative visiting 10 physicians
a day, collecting signatures on paper, and sending in
those signatures and written reports for every visit.
That’s how we used to work, and it was very resource
intensive from an internal perspective,” Fernicola
explains. “The iPAQ has completely transformed the
field sales staff experience and reduced the internal
resources required to process all that paper.”
a day, collecting signatures on paper, and sending in
those signatures and written reports for every visit.
That’s how we used to work, and it was very resource
intensive from an internal perspective,” Fernicola
explains. “The iPAQ has completely transformed the
field sales staff experience and reduced the internal
resources required to process all that paper.”
Now, sales representatives use the iPAQ Pocket
PC to develop a daily route plan by sorting a list
of physicians based on their ZIP code and address.
During each physician visit, they will discuss new
products with the physician, offer to leave samples,
and collect a signature electronically on the Pocket
PC. Occasionally, they might play a short video on
the iPAQ of a key opinion leader discussing their
views of a product.
PC to develop a daily route plan by sorting a list
of physicians based on their ZIP code and address.
During each physician visit, they will discuss new
products with the physician, offer to leave samples,
and collect a signature electronically on the Pocket
PC. Occasionally, they might play a short video on
the iPAQ of a key opinion leader discussing their
views of a product.
Either in the office or just afterward, they will click
on a list indicating which products they discussed,
record what products (and lot numbers) they left
behind, and update the physician’s record with
profiling data. They may also add some quick notes
about the call, or add in a request for a white paper
or some other document as a follow-up.
on a list indicating which products they discussed,
record what products (and lot numbers) they left
behind, and update the physician’s record with
profiling data. They may also add some quick notes
about the call, or add in a request for a white paper
or some other document as a follow-up.
“Durability has been a big plus with the HP iPAQ.”
Vincent Fernicola, Senior Director of Field Sales
Technology, inVentiv Commercial
Vincent Fernicola, Senior Director of Field Sales
Technology, inVentiv Commercial
When they return home at the end of the day, they
will transmit the updates from their iPAQ-based SQL
database to inVentiv Commercial using the Pocket PC’s
secured Internet connectivity, often over a wireless
network.
will transmit the updates from their iPAQ-based SQL
database to inVentiv Commercial using the Pocket PC’s
secured Internet connectivity, often over a wireless
network.
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