HP iPAQ hx2490 FA675A Folheto

Códigos do produto
FA675A
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Why iPAQ?
Why iPAQs? Fernicola says that Target Software,
which developed the application for inVentiv,
first demonstrated it on the iPAQ Pocket PC. 
“We determined that the HP iPAQ Pocket PC was 
the most functional and durable for our needs,”
Fernicola reports. 
inVentiv Commercial is now in its third generation 
of iPAQ Pocket PCs, the most recent being the HP 
iPAQ hx2490 Pocket PC. Each generation has offered
improvements, Fernicola says. “Obviously, processor
speed and memory have both improved. And we like
the persistent memory on the new models instead of
volatile memory. We don’t have any concerns now
about losing database updates and the application.”
He says the new iPAQs have a longer battery life, 
and a more durable cradle for syncing the iPAQ with a
desktop PC. 
In the rare event of failure, representatives are never
without an iPAQ for more than 24 hours. inVentiv
Commercial’s help desk performs software fixes, 
and ships any units requiring warranty repair directly
to HP under an HP Accidental Damage Protection 
service contract.
Easy to use
New sales representatives get a basic iPAQ orientation
as part of their initial sales training. But the need for
device-specific training has declined over time. “It’s
really a very intuitive device,” Fernicola says. “And
today, most of the younger sales staff, and those who
have been in pharmaceutical sales, have used some
kind of mobile device already.”
The flip-up screen protector prevents the screen 
from being scratched while it’s kicking around 
a briefcase. “Durability has been a big plus with 
the iPAQs,” he says. “We have a pretty low failure
rate, and most of those are due to outright abuse —
they’re dropped, or stepped on or something 
like that.” Fernicola’s favorite story involves an
Oklahoma-based representative who sent his iPAQ 
in for replacement. It arrived in pieces. Investigation
revealed that it had been stepped on by the 
owner’s horse.
“Imagine a sales representative visiting 10 physicians
a day, collecting signatures on paper, and sending 
in those signatures and written reports for every visit.
That’s how we used to work, and it was very resource
intensive from an internal perspective. The HP iPAQ
has completely transformed the field sales staff
experience and reduced the internal resources
required to process all that paper.”
Vincent Fernicola, Senior Director of Field Sales
Technology, inVentiv Commercial
He says the Microsoft Windows® Mobile operating
system works very much as any desktop Windows 
user would expect it to. “There’s not a lot of training
needed for navigating the iPAQ itself; we concentrate
our training on the application and procedures for
updating our database.”
“Sales representatives tell us they gain
credibility with the physicians because of
the HP iPAQ. They’re able to maintain eye
contact during a conversation with the
physicians, which is important in sales”
Vincent Fernicola, Senior Director of Field
Sales Technology, inVentiv Commercial
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