Листовка для HP Indigo Press ws4050 MPS-0750-42

“When we bought our first Indigo press, we had one particular label job
that we wanted to be able to print ourselves, and the savings were so great
the return on investment for the press was just 21 months.”
—Brad Kroencke, Operations Manager, Hobby Lobby, Oklahoma City, Okla.

HP customer case
study: Craft mega-
retailer chooses HP
Indigo presses to
produce in-store
signage, product
labels

Industry: Retail

Like retailers everywhere, Hobby Lobby is always
looking for an edge on its competition. Several years
ago, it found that edge in an unexpected place:
printing labels and store signage in-house, using HP
Indigo presses.

“When we bought our first Indigo press, we had one
particular label job that we wanted to be able to
print ourselves, and the savings were so great the
return on investment for the press was just 21
months,” recalls Brad Kroencke, Operations Manager
for Oklahoma City-based Hobby Lobby. 

That was six years ago. Hobby Lobby’s first HP
Indigo press—a roll-fed model—is still printing labels
and signage, and the company has added two more
Indigo presses over the years. One press is
dedicated to the continual demands of in-store
signage in two colors—one PMS red with black.

Objective: 

Provide cost-effective in-house printing with
superior control and flexibility  

Approach:

Hobby Lobby has deployed three HP Indigo
presses to produce in-store signage and labels
serving more than 400 stores nationwide 

IT improvements: 

• Variable data capabilities to tailor signage to

each store’s needs  

Business benefits: 

• Cost savings produced 21-month ROI for initial

Indigo press

• Improved quality compared to flexographic label

printing

• Greater control, custom printing capabilities

Hobby Lobby

Crafts superstore gains control, cuts costs with HP Indigo presses