Листовка для HP Indigo Press ws4050 MPS-0750-42
Модели
MPS-0750-42
Today, along with in-store signage demands, the
company prints labels for many of the products it
manufactures, stationery, business cards and more.
company prints labels for many of the products it
manufactures, stationery, business cards and more.
“We’re probably unique in our industry,” Kroencke
says. “The wide variety of things we can do on our
Indigo presses opens up a lot of doors for us. I doubt
there are many people anywhere who can do all the
things we do.”
says. “The wide variety of things we can do on our
Indigo presses opens up a lot of doors for us. I doubt
there are many people anywhere who can do all the
things we do.”
Transforming craft retailing
Hobby Lobby has become a ubiquitous presence in
America with more than 400 stores (and still
growing) at last count. The retailer sells a wide
variety of craft supplies, home décor items and more.
Even in the midst of a worldwide recession and flood
of bankruptcies, Hobby Lobby continues to open
more stores each year.
Hobby Lobby has become a ubiquitous presence in
America with more than 400 stores (and still
growing) at last count. The retailer sells a wide
variety of craft supplies, home décor items and more.
Even in the midst of a worldwide recession and flood
of bankruptcies, Hobby Lobby continues to open
more stores each year.
Hobby
“Repeatability is a major consideration for our label
printing. We may do 40,000 labels today, and do
another 40,000 in six weeks, and it’s critical that
those be identical because they may sit next to each
other on the shelf.”
Brad Kroencke, Operations Manager, Hobby Lobby
printing. We may do 40,000 labels today, and do
another 40,000 in six weeks, and it’s critical that
those be identical because they may sit next to each
other on the shelf.”
Brad Kroencke, Operations Manager, Hobby Lobby
How so? Hobby Lobby is rapidly becoming the
mainstay of craft and décor retailing. It is on the
leading edge of a transformation of the hobby shop,
carrying more than 60,000 items.
mainstay of craft and décor retailing. It is on the
leading edge of a transformation of the hobby shop,
carrying more than 60,000 items.
A major part of its formula for success is in-house
manufacturing. You might well expect to find candles
or scrapbooking supplies at Hobby Lobby. But you’d
probably be surprised to learn that Hobby Lobby is
one of the nation’s leading manufacturers of both
products, or that it wholesales those products to other
retailers.
manufacturing. You might well expect to find candles
or scrapbooking supplies at Hobby Lobby. But you’d
probably be surprised to learn that Hobby Lobby is
one of the nation’s leading manufacturers of both
products, or that it wholesales those products to other
retailers.
In-house manufacturing drives the need for printing
— specifically, label printing on HP Indigo presses.
Remember the single label-printing application that
Hobby Lobby started with on Indigo presses? That
was for rubber stamps related to scrapbooking. The
store now has a line of some 1,700 different rubber
stamps, and the labels for those stamps are all
printed on Indigo presses.
— specifically, label printing on HP Indigo presses.
Remember the single label-printing application that
Hobby Lobby started with on Indigo presses? That
was for rubber stamps related to scrapbooking. The
store now has a line of some 1,700 different rubber
stamps, and the labels for those stamps are all
printed on Indigo presses.
“We’ll run anywhere from 50 to 5,000 copies of a
rubber stamp label,” Kroencke explains. The label
requirements include an exact image of the image
the stamp produces. For stamps that will be sold at
Hobby Lobby, the label features a price. For stamps
rubber stamp label,” Kroencke explains. The label
requirements include an exact image of the image
the stamp produces. For stamps that will be sold at
Hobby Lobby, the label features a price. For stamps
destined for other retailers, the label simply includes
a bar code. “In the past, we were buying flexo
(flexographic)-printed labels from outside vendors,
and for those we didn’t want prices on, we were
using nail polish to delete the price,” recalls
Kroencke. In those days, most commercial printers
simply weren’t offering the flexibility or cost-
effectiveness that Hobby Lobby could achieve on
Indigo presses.
a bar code. “In the past, we were buying flexo
(flexographic)-printed labels from outside vendors,
and for those we didn’t want prices on, we were
using nail polish to delete the price,” recalls
Kroencke. In those days, most commercial printers
simply weren’t offering the flexibility or cost-
effectiveness that Hobby Lobby could achieve on
Indigo presses.
With the move to in-house printing on Indigo presses,
of course, the company can print exactly what it
needs on each label—in quantities from one to
several thousand. With a variable data engine
feeding the prepress queue, the company can
change the image being output on the second
impression, the 127th, or 50,000th—or anywhere in
between. All without changing a plate or blanket, or
interrupting the press. The Indigo presses can print in
one, two, or four colors (or more, though Hobby
Lobby never exceeds four-color), and match PMS
colors either on-press or with pre-mixed inks.
of course, the company can print exactly what it
needs on each label—in quantities from one to
several thousand. With a variable data engine
feeding the prepress queue, the company can
change the image being output on the second
impression, the 127th, or 50,000th—or anywhere in
between. All without changing a plate or blanket, or
interrupting the press. The Indigo presses can print in
one, two, or four colors (or more, though Hobby
Lobby never exceeds four-color), and match PMS
colors either on-press or with pre-mixed inks.
“We really don’t have trouble printing on anything.
Indigo presses are very flexible.”
Brad Kroencke, Operations Manager, Hobby Lobby
Indigo presses are very flexible.”
Brad Kroencke, Operations Manager, Hobby Lobby
When Kroencke began bringing jobs in-house for
output on Indigo presses, there was some reluctance,
of course. Some product managers insisted they
wouldn’t have the labels for their products printed in-
house unless Kroencke guaranteed he would match
output on Indigo presses, there was some reluctance,
of course. Some product managers insisted they
wouldn’t have the labels for their products printed in-
house unless Kroencke guaranteed he would match
2
Customer solution
at a glance
at a glance
Primary applications
Label, signage printing
Label, signage printing
Primary hardware
•Three HP Indigo presses
•Three HP Indigo presses
Primary software
• HP Yours Truly
• HP Yours Truly