Листовка для HP Indigo Press ws4050 MPS-0750-42

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employs digital wide-format presses, including HP
Designjet wide-format inkjet printers and HP
ColorSpan DisplayMaker printers.
The company runs all printing—including offset and
digital printing—through the same digital front-end
product—though work routed to HP Indigo presses
makes use of HP Yours Truly Designer for InDesign®
CS2 software.
“When we buy our next digital press, we know it will
be an Indigo. We know the technology, we know it
works well for us. We’re sold on it.”
Brad Kroencke, Operations Manager, Hobby Lobby
In an age when most printers are seeing their business
contract, demand for printing at Hobby Lobby is
growing 25 percent or more per year. Kroencke says
some of the increase is due simply to the chain’s
addition of new stores. Some is also due to taking in
projects that were previously done by outside vendors.
For example, Kroencke’s staff is busy doing a series of
80 3-by-4-foot signs for each store—that’s 33,000
signs in total—in addition to their normal work. 
Looking ahead, Kroencke knows print demand will
continue growing. And that will drive increasing
demand for in-house digital printing. “When we buy
our next digital press, we know it will be an Indigo,”
he says. “We know the technology, we know it works
well for us. We’re sold on it.”
He says Hobby Lobby has a solid, productive
relationship with HP. “Everyone we’ve dealt with at HP
has been more than helpful. They’re there when we
need them. When we have a new challenge, we
know we can turn to them for expertise and
guidance.”
To learn more, visit www.hp.com
© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change 
without notice. The only warranties for HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed as constituting an additional 
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
InDesign is a trademark of Adobe Systems Incorporated
This customer’s results depended upon its unique business and IT environment, the way it used HP products and
services and other factors. These results may not be typical; your results may vary.
4AA2-6628ENW, May 2009
Contact the
HP Reference2Win 
Program, 866-REF-3734 
for more information.