Листовка для HP Indigo Press ws4050 MPS-0750-42
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MPS-0750-42
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the quality of flexographic printing. “I told them I
didn’t think we could print something that bad on an
Indigo press,” he recalls with a chuckle.
didn’t think we could print something that bad on an
Indigo press,” he recalls with a chuckle.
Over time, the superior print quality of Indigo
presses—and cost advantages of producing work in-
house—has led to a steady stream of new projects. In
addition to the original HP Indigo press (with over 59
million impressions and counting), the company has
added two additional Indigo presses, one roll-fed
and one sheet-fed. A consistent look generated from
all of the presses is important. Monthly volumes on
the three presses now average roughly two million
impressions.
presses—and cost advantages of producing work in-
house—has led to a steady stream of new projects. In
addition to the original HP Indigo press (with over 59
million impressions and counting), the company has
added two additional Indigo presses, one roll-fed
and one sheet-fed. A consistent look generated from
all of the presses is important. Monthly volumes on
the three presses now average roughly two million
impressions.
“Everyone we’ve dealt with at HP has been more
than helpful. They’re there when we need them.
When we have a new challenge, we know we can
turn to them for expertise and guidance.”
Brad Kroencke, Operations Manager, Hobby Lobby
than helpful. They’re there when we need them.
When we have a new challenge, we know we can
turn to them for expertise and guidance.”
Brad Kroencke, Operations Manager, Hobby Lobby
At those volumes, and with digital printing
capabilities more widespread in the marketplace
today, commercial printers would line up to do
Hobby Lobby’s labels and signage. But those printers
will have to look elsewhere to pursue such work.
Digital printing on Indigo presses is firmly entrenched
at Hobby Lobby, and the benefits continue to accrue.
capabilities more widespread in the marketplace
today, commercial printers would line up to do
Hobby Lobby’s labels and signage. But those printers
will have to look elsewhere to pursue such work.
Digital printing on Indigo presses is firmly entrenched
at Hobby Lobby, and the benefits continue to accrue.
One press is dedicated exclusively to the constant
demands of producing in-store signage, including
weekly specials and variable print based on each
store’s needs. More than 400 stores get a package
of some 800 two-color signs (black and PMS 199)
demands of producing in-store signage, including
weekly specials and variable print based on each
store’s needs. More than 400 stores get a package
of some 800 two-color signs (black and PMS 199)
each week. The press is busied for a full shift, every
day, 52 weeks a year, with in-store signage. The
department also serves a subsidiary, Mardel
Christian & Education bookstores, with its in-store
signage needs.
day, 52 weeks a year, with in-store signage. The
department also serves a subsidiary, Mardel
Christian & Education bookstores, with its in-store
signage needs.
Candles are another major label job. “Repeatability
is a major consideration for our label printing,”
explains Kroencke. “We may do 40,000 labels
today, and do another 40,000 in six weeks, and it’s
critical that those be identical because they may sit
next to each other on the shelf.” He says it’s not
uncommon for his staff to run 750,000 copies of the
same label on Indigo presses.
is a major consideration for our label printing,”
explains Kroencke. “We may do 40,000 labels
today, and do another 40,000 in six weeks, and it’s
critical that those be identical because they may sit
next to each other on the shelf.” He says it’s not
uncommon for his staff to run 750,000 copies of the
same label on Indigo presses.
Hobby Lobby’s staff does things with its Indigo
presses that others might not attempt. One example:
in-store signage that is 12 inches wide by 48 inches
long, printed on pressure-sensitive material that is
later laminated onto Foamcore. “We do all that a lot
cheaper than we can print wide-format material,”
Kroencke says.
presses that others might not attempt. One example:
in-store signage that is 12 inches wide by 48 inches
long, printed on pressure-sensitive material that is
later laminated onto Foamcore. “We do all that a lot
cheaper than we can print wide-format material,”
Kroencke says.
Hobby Lobby prints on roughly 20 different papers
and label stocks. That includes several uncoated
papers, some coated paper and pressure-sensitive
labels, and lots of metallic silver stock for candle
labels. “We really don’t have trouble printing on
anything,” Kroencke says. “Indigo presses are very
flexible.”
and label stocks. That includes several uncoated
papers, some coated paper and pressure-sensitive
labels, and lots of metallic silver stock for candle
labels. “We really don’t have trouble printing on
anything,” Kroencke says. “Indigo presses are very
flexible.”
That’s not to say Kroencke is blind to other
technologies when the need arises. The company
produces most of its scrapbook papers (and some
other projects) on traditional offset presses. It also
technologies when the need arises. The company
produces most of its scrapbook papers (and some
other projects) on traditional offset presses. It also