Cisco Cisco WebEx Social for Mobile Libro bianco
© 2012 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
Page 3 of 17
◦
Enterprise Rollout - This is the social collaboration equivalent of complete migration. It means
releasing the necessary collaboration tools to all users across the enterprise as the same time.
◦
Audience Tactics
◦
Top-down - The top-down approach is when the executives in the organization become active users
with the hope that others will follow by example. Sell management leadership teams on the value
gained by the enterprise in having their business units and departments participate in the social
platform. Involve them as sponsors as well as actual participants.
◦
Middle-out - While top-down and bottom-up approaches may gain most attention, there is also strong
value in focusing on the middle group. The middle group includes the people managers that are
between leadership and the individual contributors. Their influence may be most important because
they have the direct attention of those above and below.
◦
Bottom-up - The bottom-up approach includes introduction among the working rank and file with the
hope that their individual successes will spread across the organization in a viral fashion. Sell
employees on the value of the social platform and let them create a groundswell of interest and
participation. Nurture the grassroots leaders and help them in their champion role as the local
ambassador of the solution.
●
Participation Strategy
◦
Seeding Tactics
◦
People - “Champions” often act as vocal supporters and might be power-users themselves.
Champions can emerge based on their own passion or are handpicked because they have an affinity
for social collaboration and are capable of leading or influencing others. Effective champions can help
raise awareness and lead people to the platform. Persuading certain workers that are prominent
community leaders or offline community groups to use the site can help influence employees to join
and participate as well.
◦
Content - Adding new and unique content, or moving existing information from other intranet sites to
the social network site, can create a reason for workers to visit on a repeated basis. They learn about
the social capabilities as they interact with the information they seek.
◦
Applications - Taking full advantage of the platform’s social networking capabilities can help deliver
new types of applications (e.g., corporate directory and expertise location). These social applications
can encourage employees to complete their profiles and use such tools to build relationships with co-
workers as they solve business problems.
◦
Events. Use of the platform as an environment for different types of employee gatherings (e.g.,
corporate announcements, webcasts, community town halls, scavenger hunts) that encourages
employee participation can also help with adoption efforts.